Selling to the wrong people Spending too much money Spending too little money Putting on a fake front Assuming a signed contract will be honored Going against your intuition Being too formal Sacrificing your personality quirks Failing to focus on value creation Failing to optimize

Many people with one-person business do tends to ‘put on a fake front’ – that’s including me when I had a web business couple years ago. This may not be benefit in the long run when you have long term customers, they will eventually discover the truth anyway. 10 Stupid Mistakes Made by the Newly Self-Employed – [Steve Pavlina]