People who put their ideas into action and get out there with a business that actually helps the world… eventually, make it to the Fortune lists, the Forbes lists and the Wealthiest lists. Sadly, a lot of start-ups crash and burn well before then. Here’s how you can avoid the wreckage:
1. Delegate
There’s too much to do in a day. From marketing to web design and SEO, branding, providing social media content, updating your subscribers/email list with ARS. Not to mention developing and executing your plan, preparing for the market. Ah! It’s enough to derail any sane mind. Several platforms you may have heard of include ProBlogger, Upwork, Guru, for your freelancing needs. Treading these murky waters tends to be hit or miss when it comes to the quality you need. The point remains: nobody can do everything all by themselves. That’s why Tony Robbins, a successful businessman and author, delegate less-important tasks. Save what’s vital for yourself. It’s not your job to take the whole world on your shoulders.
2. Have A Concrete-Solid Plan
You can’t get to where you need to be, without knowing where it is you’re going. How do you figure that out? It’s time to get analytical. Draw out a map – a brainstorm, if you will. From point A to point B: right now, where are you? Where do you want to be? What will it take to get there? (Be sure to leave no stone unturned.) Whether it’s learning how to program in a day or being ballsy enough to stare yourself in a mirror, and answer the hardest questions you’re asking yourself… if you’re successful at minute details, you’ve found a way to make entrepreneurship your metaphorical “slave”.
3. Work Ethic
Instead of giving value to JFK’s quote “Ask not what your country can do for you, but what you can do for your country,” a lot of people seem to be into “What can everyone do for me?” Here’s the key to working hard: it is a necessity. Nobody will get anywhere by playing games three, four hours a day. Same goes for Netflix and YouTube. The people in life who are on the millionaire fast lane with their start-up businesses – the people whose names ring out all over the land… do not indulge their instant gratification. I personally have trouble turning off video games. But, if I want to be anything more than a forgotten speck along posterity’s eternal breath… I’ve got to stop. Same goes for you.
4. Develop Thick Skin
Complaints will happen. It doesn’t matter what – some people out there just love to complain and listen to their own voice. When you launch and review initial feedback, there’s going to be a backlash. It’s inevitable. There is nothing anyone has ever created that’s escaped the vicious whip of “I hate this.” And if you have to brush it off, that’s what you must do. At least, brush off feelings that may arise about, say, feeling personally attacked. One way to look at negative feedback is, looking at it like a platform for improvement. People tell you directly what’s wrong, so you fix it.
5. Invent Twitter and Blogger
“Every time you start a company – and I’ve started five or six – you have the opportunity to screw up in whole new ways.” – Evan Williams The social media mogul who not only created Blogger – kicking off the launch for a revolution in our online communications (“online” is practically synonymous with blogging) but Twitter, as well. Do something new, just like Evan did. Clearly, Evan Williams knows how to punch history in the face and leave his mark. He was only able to do this after drafting and following his own rules.
6. Stay In The Game
This is a rule in life, not just for start-ups. You have to stay in the game. Anybody can quit. A lot of people do quit. They quit their business, they quit the struggle for a better, richer life. They quit on themselves. This is what separates successful business owners from… everyone else. The willingness to persevere is key – in life, love, and business. Justin Kan, the co-founder of Twitch.tv, says: “90% of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things.” If you’re starting something, you should believe in it. This is your LIFE we’re talking about, right now. Jumping one ship and onto another two weeks from now is a waste of time, money, and resources.
7. Ignore Naysayers
People love to criticize and argue. Everyone is an expert on something. You could be Jesus Christ reincarnated and you’ll be insulted. Because the truth is, you can turn bad feedback into something good. Turning “this product lacked a way to X” into “now I can X and this product is great!” Every now and then, though, people are going to tell you that you can’t do something. We invent a hundred and a million reasons for not doing something new. A lot of the times, the people who tell you “no” are the people who gave up on their own dreams a long time ago. It’s the sad, flabby “If I can’t have goals and desires, no one can” sack of pitiful waste. I’ve seen it over, and over, and over. It has no place in your life. Get rid of it. Get rid of the people it comes from.
8. What’s Your Exit Strategy?
Have an exit strategy when it’s time to sell. It is never a wrong time to have an exit strategy. YouTube sold itself to Google, do you remember that? Do you think YT’s co-founders ever thought that would happen? Business is an art: and requires strategic moves to make your business look sexy to people looking to own it. Know when to sell your start-up to acquire maximum profit.
9. Evaluate Your Strengths
Being a jack-of-all-trades rarely works. Really settle into a niche you know for certain you can dominate, and superglue your time and effort to it. What can you do that your colleagues and competitors can’t? Utilize that; you’re an asset. Evaluating your strengths just may help you single out your weaknesses – which is awesome. The most successful business owners always improve themselves. Knowing just where you can improve? It’s a win-win.
10. “Just Sell The Damn Thing”
What this means is: stop thinking, stop analyzing, and just get down in the trenches and grind yourself to the bone. Roll up those shirts and get to making those hours of plans a reality. Why make money tomorrow when you can make money today? Get it done. Do it, for yourself. For the people who need you.
Last Word of Advice
I hope you’re in this for the long haul – because it is a massively time-consuming business, running a business. I hope you keep your head down, grind hard, and see a fortune doing what you love. Featured photo credit: pexels.com via pexels.com
