1. A single sentence paragraph can draw readers’ attention.
Look. See what I did there? You’re paying attention, aren’t you? A single sentence indicates that this information is important, and worth remembering. So if you’re trying to get your readers to listen up and pay attention, make that sentence into its own one-line paragraph.
2. Don’t be afraid of the word “I” when writing.
Using the word “I” when writing helps you be personal and genuine with your readers. The more you reference yourself, the more genuine and authoritative you will seem. Making it personal draws your readers in and makes them feel connected to you.
3. Copywriting skill: Transform Generic Claims into Concrete Terms.
Which statement connects with you more?: “Our product helps you become more productive” or “Our product will double your productivity in no time.” See the difference there?
4. Delete the word “that.”
Most of the time, “that” can be removed and will instantly make your sentence stronger. It acts as a filler to your writing and slows the pace for your reader.
5. Keep paragraphs to less than three sentences.
Long paragraphs discourage your reader from absorbing your message, especially when people are reading your material from their mobile device.
6. Don’t be afraid to have a two or three word sentence.
Short sentences are powerful. They have a great impact on your reader. Don’t be afraid to use them. By incorporating these six simple tips into your writing, you will become a better writer in no time at all. So jump up, seize the day, and start writing!
